What's The Difference?
Though there are a few gray areas, Google provides some clear guidelines to make sure we all know how they want us to manage redirections. In very simple terms, here is what each communicates to Google and search engines:
301 – Hey, Search Engines: My page is no longer here, and has permanently moved to a new page. Please remove it from your index and pass credit to the new page.
Canonical – Hey, (most) Search Engines: I have multiple versions of this page (or content), please only index this version. I'll keep the others available for people to see, but don't include them in your index and please pass credit to my preferred page.
When to Use 301
- As default – this is the preferred method
- Pages that are being permanently moved or replaced
- Domains that are permanently moved (acquisitions, rebranding, etc.)
- 404 pages and expired content (assuming relevant content or a page exists)
When to use Canonical
- When 301s can't be implemented, or take too much time
- Duplicate content but you want to keep both pages live
- Dynamic pages with multiple URLs of a single page (from sorting features, tracking options, etc.)
- Site-wide considerations like (domain/page/index.html vs. domain/page/ for the same page) can be easier with canonicals
- Cross-domain considerations where both sites are similar, but need to remain live
Summary
Redirect options can be intimidating, but hopefully now you have greater clarity on the best course of action. Both options will pass a similar amount of link juice, and will be treated similarly by Google. But in general, the 301 redirect is the preferred route.
via Joomla! http://forum.joomla.org/viewtopic.php?t=800474&p=3290872#p3290872
Though there are a few gray areas, Google provides some clear guidelines to make sure we all know how they want us to manage redirections. In very simple terms, here is what each communicates to Google and search engines:
301 – Hey, Search Engines: My page is no longer here, and has permanently moved to a new page. Please remove it from your index and pass credit to the new page.
Canonical – Hey, (most) Search Engines: I have multiple versions of this page (or content), please only index this version. I'll keep the others available for people to see, but don't include them in your index and please pass credit to my preferred page.
When to Use 301
- As default – this is the preferred method
- Pages that are being permanently moved or replaced
- Domains that are permanently moved (acquisitions, rebranding, etc.)
- 404 pages and expired content (assuming relevant content or a page exists)
When to use Canonical
- When 301s can't be implemented, or take too much time
- Duplicate content but you want to keep both pages live
- Dynamic pages with multiple URLs of a single page (from sorting features, tracking options, etc.)
- Site-wide considerations like (domain/page/index.html vs. domain/page/ for the same page) can be easier with canonicals
- Cross-domain considerations where both sites are similar, but need to remain live
Summary
Redirect options can be intimidating, but hopefully now you have greater clarity on the best course of action. Both options will pass a similar amount of link juice, and will be treated similarly by Google. But in general, the 301 redirect is the preferred route.
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Statistics: Posted by mashaple-id — Sun Apr 12, 2015 9:37 am
via Joomla! http://forum.joomla.org/viewtopic.php?t=800474&p=3290872#p3290872
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